Design for Print, Screen & Environment


Claxton Projects

What we were asked to do
We were asked by Tom Claxton to develop a new identity for his already established Claxton Projects photography book review website. The main objective was to show the work to its best potential. This meant large images and a fluid and immersive user experience.

Our process
Tom Claxton runs the NYC office of Webber Represents. He also curates Claxton Projects - an online library of photographic books that Claxton has discovered and collected. Our idea was to create a set of bookshelves which can be browsed chronologically. Our aim was to create a very simple user interface. By using gesture / cursor navigation and a responsive layout we made the viewing experience as immersive and intuitive as possible. This focuses your attention on the content - and avoids any unnecessary distractions. The website build was in collaboration with:

What we designed
The project included a new logo design, suite of stationery and CMS website. The website can be viewed here:

Want to know more?
If you want to know more about this project, our process or have a few questions you'd like answered then please feel free to drop us a line: