Design for Print, Screen & Environment



What we were asked to do
We were asked to develop a new brand identity for Coolous, a US / China manufacturer of Apple iphone and ipad cases. They approached us after seeing our past work on the iriver project. The main objective was to increase awareness of the Coolous brand and communicate the core brand values values of innovation, design and quality. View iriver project

Our process
Coolous produce cool cases for the iphone and ipad. With this knowledge and their existing logo as a starting point we developed a suite of brand assets. These were based around the 'dot' shape in the existing logo. Using this we created a suite of ergonomic forms to lend a tactile quality to the packaging. An understated use of colour, typography and texture were added to communicate the core brand values of innovation, design and quality.

What we designed
The brand identity included an evolved logo design, suite of stationery, e-commerce website, various items of merchandising and packaging solutions being rolled out across the Coolous product range. The website is currently in development:

What the client said
'It was a great pleasure working with BERG Design, and their creative, dilligent and result driven team. As an international client, we faced no chanllege at all communicating with them remotely thanks to their customized professional design walkthrough videos. Our feedback was well taken and all the deliveries were on time and to our satisfaction. We would recommend BERG to anyone looking for a top-notched design team.'
Jialing Chen \ Marketing Manager Coolous Inc.

Want to know more?
If you want to know more about this project, our process or have a few questions you'd like answered then please feel free to drop us a line: