Design for Print, Screen & Environment

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Edinburgh Film Festival 2011

What we were asked to do
We were asked by the Centre for Moving Image to create the event identity for the 2011 Edinburgh International Film Festival, the longest continually running film festival in the world. This involved the creation of a number of design assets which could be used by the CMI in-house design team to produce consistently branded marketing materials for the event.

Our process
We were interested in exploring a visual link between the traditional medium of film and the various pieces of communication and films shown during the festival. We based our idea on a simple abstraction of the film-strip, with the word 'FILM' repeated and bleeding off the edges. This idea allowed users to scale up and extend the design to work in almost any format. The condensed type was inspired by classic 50's film posters and rendered to simulate distressed editing notes on celluloid film.

What we designed
The identity was used by the CIM in-house design team to create posters and banners in various formats and shown throughout Edinburgh during the festival.

What the client said
'Working with BERG was an excellent experience. From interpretation of the brief and through development stages to completion, the process was seamless and we were very happy with the final creative.'
Ross Perth \ Head of Creative - Edinburgh International Design Festival

Want to know more?
If you want to know more about this project, our process or have a few questions you'd like answered then please feel free to drop us a line: info@bergstudio.co.uk

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