Design for Print, Screen & Environment



What we were asked to do
We were approached by New York based Mission Photo Production after they saw some of our work featured on Site Inspire. They were in need of a new identity to raise their profile and strengthen their online presence. Visit Site Inspire now:

Our process
With a name like 'Mission' it would have been easy to fall into a cliché. We wanted to stay away from these and instead concentrate on creating a confident and functional brand identity with an established quality. We inherited the Helvetica Neue font and therefore needed to balance it's utilitarian character with the personality of the client. To this end we introduced a soft colour palette to all communications. This made the brand more human and approachable whilst retaining a professional and efficient feel.

What we designed
The new identity was applied to a purpose built website, suite of stationery and internal documentation / templates. View the website:

Some words from the client
'…very good at quickly interpreting the brief and turn it into something visually compelling. Communication with them was very clear. Since they re-designed our corporate identity and website, I've recommended Berg to a number of people, and would hire them again in a heartbeat.' Mary Pratt \ CEO

Want to know more?
If you want to know more about this project, our process or have a few questions you'd like answered then please feel free to drop us a line: